Strategies for Attracting Top Talent in 2024

September 26, 2024

Australia’s current 4.2% unemployment rate (at August 2024) presents a significant challenge for employers seeking to fill positions - even more so in South Australia, where the unemployment rate is the lowest in the country at 3.9%. This tight labour market makes it imperative for employers to stand out when attracting top talent.


Here are some recruitment strategies to compete for quality candidates in 2024:


Embrace flexible work arrangements


The pandemic has permanently altered the perception of work, with many employees now valuing flexibility more than ever. Our national 2024 Employment and Salary Trends report shows that 55% of job seekers look for flexibility when searching job ads. To attract talent, employers should consider implementing flexible work policies that allow employees to balance work and personal life such as hybrid models, flexible hours, or even compressed workweeks.


Cultivate a strong employer brand


Our 2024 employment report indicates that 63% of job seekers consider a company’s reputation when job searching. This statistic underscores the importance of building a positive company image that resonates with potential candidates. To enhance employer branding, companies should focus on:


  • Employee testimonials: Encourage current employees to share their experiences on social media or company review sites.
  • Company culture: Highlight unique aspects of your workplace culture, including diversity and inclusion initiatives, team-building activities, and employee recognition programs.
  • Social responsibility: Showcase community involvement and sustainability efforts. South Australians value local engagement, with many preferring to work for companies that contribute positively to their communities.


Invest in employee development


Candidates are increasingly looking for organisations that invest in their growth. Our 2024 employment report shows that 73% of job seekers are attracted by career opportunities. By offering training programs, mentorship, and clear career progression paths, employers can attract ambitious candidates eager to develop their skills.


Enhance diversity and inclusion initiatives


Diversity and inclusion (D&I) are crucial components of a modern workplace, and they significantly impact talent attraction. To attract diverse talent, employers should:


  • Implement inclusive hiring practices: Use blind recruitment techniques to minimise unconscious bias in the selection process.
  • Foster an inclusive culture: Create support networks for underrepresented groups and provide diversity training for all employees.
  • Highlight D&I efforts: Promote your company’s commitment to diversity in job postings and on your website.


Offer competitive compensation and benefits


While work culture and flexibility are critical, competitive compensation remains a primary factor in attracting talent. To stay competitive, employers should conduct regular salary reviews. Our 2024 Salary Report incudes a comprehensive national salary guide, so request your copy to benchmark against industry standards. In addition to salary, offering comprehensive benefits—such as health insurance, wellness programs, and parental leave—can enhance your appeal.


Optimise the ways candidates find out about you


According to our 2024 employment report, 75% of job seekers visit a company’s website to learn about them a potential employer. Make sure your website puts your best foot forward and highlights the reasons your employees work for you. 61% of job seekers learn about potential employers via search engines, 47% go straight to LinkedIn and 22% go Facebook and Instagram so review your online presence and ensure it leads to and highlights employee testimonials, success stories, your company culture and community engagement.


Attracting top talent in 2024 requires a multifaceted approach that addresses the evolving needs and preferences of job seekers. By embracing these strategies, employers can position themselves as desirable workplaces. In a tight labour market, these strategies will not only attract quality candidates but also help cultivate a motivated and engaged workforce for the future.

A group of people are sitting around a table looking at papers.
By Corrin Corrin February 10, 2025
For many job seekers, having a job application rejected is just part of the process of job hunting. However, it may be your resume that is unknowingly turning off recruiters and employers. As a recruiter, your resume is our first impression of you, so your success in the job market relies heavily on getting this important document right. A well-structured and succinct CV should not only demonstrate your skills and experience clearly and succinctly, but also acts as a marketing tool, promoting your personal brand to prospective employers. Here are the most common resume mistakes we have seen by job seekers – so you can avoid making them too! Applying for roles you are not experienced or qualified for This is our number one reason for dismissing a job application. If this occurs, you have clearly not read the job description thoroughly. For example. your application will be turned away if you are a real estate receptionist with two years’ experience applying for a senior property management role requiring five plus years’ experience. Inconsistent or vague dates You may be surprised how often we see vague, missing or inconsistent dates of employment on resumes, which can look like you are trying to hide something. For example, ‘2012-2014’ could mean you have been in that role for as little as 12.5 months or a maximum of three years – a large disparity. So, when listing your previous jobs – especially if you have been in a role for less than 5 years – provide the year and the month for both start and completion dates. Missing dates Not explaining any absences or gaps in your employment timeline only leaves it up to the recruiter or employers’ imagination. Make sure you address gaps such as travel, study, parental leave, redundancy, surgery, or temp/freelance work, also providing the year and the month for the start and end of these periods. Misleading information Recruiters use several methods to authenticate the information given on resumes. So, providing false or misleading information will be detrimental to your chances of getting the job. For example, if your resume does not match the information provided on your LinkedIn profile, this is an immediate red flag for recruiters. Spelling & grammar errors It is amazing how many resumes we receive with typos and grammar mistakes in them. One typo could be forgiven if the rest of your application is great but resumes containing multiple spelling errors and poor grammar will be rejected. We recommend you read and re-read your resume and get a friend to check it and provide some feedback. Submitting a resume with errors is a waste of both your time and the recruiters, so do not rush it! Stretching the truth Alarm bells ring when we see candidates stretching the truth on their resume. It causes us to consider what other key details may have been embellished or left out. For example, when a candidate indicates they have three years of experience in property management on their resume and we find out in an interview that it is more like 18 months. So keep it truthful! Extra-long resumes Recruiters and employees see a lot of CVs, so resumes that are 10 pages long simply may not get read word for word and may reduce the effectiveness of your application. We estimate that only 50% of the resumes that we see hit the mark and concisely convey the information needed to progress in the application process. A concise resume of two to three pages is the ideal length, which clearly outlines your education, job history, skills and contact details in an easy-to-read format. No achievements, just skills Many people only list day-to-day duties they did in previous jobs, rather than describing their achievements in those roles. As much as you can, showcase the impact you had in previous roles rather than just tasks undertaken, with results/outcomes quantified with numbers, percentages, or specific outcomes. For example, instead of saying “managed a team,” say “managed a team of 10, increasing productivity by 20% within six months.” Too many buzzwords We see many ten-dollar words used when a five-dollar word will work perfectly. Write your resume in clear, understandable language. For example, don't feel the need to say "utilise" instead of "use" or load up your resume with buzzwords like "proactive" and "synergy" unless they're the only words that will express your thought.  Recruiters and hiring managers need to skim your resume in a few seconds to find out what you do, not spend hours reading it like it was a detective novel, trying to piece together the clues. Remember - keep your resume brief, simple and easy to understand, and impress with your achievements, not with your fancy language. This is how you'll get the interview, and then your dream job.
A group of people are sitting in chairs waiting for a job interview.
By Corrin Corrin February 4, 2025
These insider tips from Edge Recruitment’s experienced recruiters are worth their weight in gold to help you nail the job search process! Recruiters/employers may look at your social media profile Both recruiters and employers can view publicly accessible information to help decide if a candidate would make a good cultural fit for their organisation. Have you considered how your past online activity could be viewed by potential employers? Do you know what images, posts and comments are publicly available? Have you Googled yourself recently? Make sure the content and photos on your Facebook, LinkedIn or Instagram profiles are appropriate for future employers. Interview no-shows can affect your chances of getting future jobs Ghosting or having a poor excuse for not showing up to your interview with your recruiter can crush your chances of winning future roles. Whilst legitimate excuses are fine, not attending your interview – especially after you have confirmed your attendance - demonstrates a lack of reliability and indicates that you may not be relied upon to show up for future interviews, let alone be at work on time. We recommend thinking twice before not attending an interview without letting your recruiter know in advance. Not all jobs are advertised Up to 80% of our jobs at Edge Recruitment are filled via networking and database searches, even before we have ever advertised it. Therefore, it really pays to register with us as soon as you are ready to start your job hunt. If you are registered with us and we have a job that suits your skills and experience, you may get a call from our consultants without even applying for the role. Your resume IS make or break Certain elements on a resume can detract from your professional image or lower your chances of even being considered by a recruiter or hiring manager, so make sure you get it right from the outset. Firstly, carefully read a job description and ensure you meet the core requirements to prevent applying for jobs that you are unqualified for. Next, do some research to learn about the company’s values, culture, and mission to determine if it is a good fit for you. Next, customise your resume and cover letter for that job to highlight relevant skills and experiences that align with the job description. Lucky for you, Edge has you well covered in the resume department. Read these 10 resume hacks and avoid these 15 things , and you can’t go wrong. A job interview may be just around the corner Be prepared that you may need to attend an interview sooner than you think. Recruitment periods vary wildly from employer to employer, so smarten your wardrobe if it is needed and get a haircut if it’s looking neglected. Whilst most job searches take a while, sometimes job offers can result from the very first interview. Read Edge Recruitment’s comprehensive interview guide to ace every step of the interview process. Be prepared to answer questions about salary Whilst it is unlikely you will be asked about salary in a first interview with an employer, a first meet or phone call with a recruiter will include a discussion about salary expectations. So, it pays to be prepared. We highly recommend that you do some salary research and consider what your expectations are before applying for jobs. For more advice and support for your job search, reach out to the experienced Edge Recruitment team today who are ready to help you land your dream job.
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